MLM Tip: Why Testing and Tracking the Results of Your Marketing Campaign is Critical

Author: Dana Morrosis
You've realized that the best way to become successful in your MLM business is to create a marketing campaign with various marketing arms. But how do you truly know what is working and what isn't? How do you truly know what campaign is really the most cost effective? How do you know what words are really resonating with your audience? How do you know where your time is most efficiently spent? The MLM tip I'm speaking of is testing and tracking the results of your campaign.
A lot of people skip this step because it seems tedious. However, this MLM tip is a truly a critical step for your success. This MLM tip, regarding testing and tracking results, is often ignored and associates are never trained on how to do it, yet it makes such a huge impact on your business.
A Small Change Can Make a Big Impact
It is a true statement, regarding this MLM tip, that you can make small changes that leads to big impacts in your business. For example, let's say you've tried various ways to connect with the right people in your marketing campaign, but you're finding that it's not having much of an effect. You're getting frustrated and are running out of money. Someone asks you if you've been tracking your results and testing various words and aesthetics of your campaign to see how your audience responded to it. You decide to launch a few different websites in your pay-per-click campaign with that advice in mind. You track the results of each site and it becomes very clear what is bringing the best results. Success! Just making those small changes to the wording and how the information was presented made a huge difference in your MLM business. This should be done with all of your marketing channels so that you are getting the best results in the most cost-effective manner.
Marketing Budget
Along with the MLM tip of testing and tracking that is ignored is determining the marketing budget. Testing and the marketing budget go hand in hand. Some people believe they know where their best results are coming from, however, after testing and tracking various campaigns they become surprised to learn that what they thought was their most cost-effective campaign really wasn't. It doesn't matter if you have a marketing budget of $100 or $50,000, you have to make sure that you're efficiently and effectively using your budget or you end up spending it faster than it's coming in and suddenly you have no money left. Testing also helps you to determine how much of the budget gets allocated to each of the marketing funnels. How much of your budget goes to pay-per-click, how much goes to outsourcing for article and blog postings, what goes to phone leads or direct mail campaigns?
The point is that the MLM tip regarding testing and tracking your marketing campaigns is important to creating and maintaining a successful MLM business. A lot of people are not using nor are they trained in how to test and track their campaign, but if you want to be one of the top network marketers this is a step you cannot miss.
Article Source: http://www.articlesbase.com/home-business-articles/mlm-tip-why-testing-and-tracking-the-results-of-your-marketing-campaign-is-critical-5583502.html
About the Author
Dana Morrosis is a well respected marketer and business marketing growth specialist who helps people to explode and expand their home based business. She has been a part of helping people create 6 figure incomes from home.